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Tree service marketing and advertising
Tree service marketing: catch the storm call and follow up on the quote.
We bring people to your site from Google. Crews are in the air or at the chipper when the phone rings. We answer, take the details and email you. We also follow up on the removal and pruning quotes that went quiet, and ask every customer for a review.
See how it works in about a minute and a half. Sound on.
Where tree service companies lose work
- Storm-day calls pile up while the crew is running saws.
- Large removal quotes sit while the homeowner decides.
- Customers you pruned two years ago don't know you do it again.
When we reach back out for you
- Before storm season: A heads-up to past customers about limbs near the house.
- Late fall and winter: Dormant-season pruning reminders.
- After every quote: Check-ins at 3, 10 and 30 days.
- After a job: A review ask with three choices: leave a review, refer a friend or send private feedback.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Tree service marketing: what actually fills the schedule
Tree work comes in two kinds. There is the urgent call after a storm, when someone needs a limb off the roof today. And there is the planned job: a removal the homeowner has been thinking about for a year, or pruning they put off. Good tree service marketing wins both. These are the parts that matter most:
- A complete Google Business Profile. The right categories, your service area, real photos of your crew at work and a steady stream of new reviews help you show up when someone searches for tree service near them.
- A website with a page for each service. Removal, pruning, stump grinding, storm cleanup and emergency work each get their own page, so people find the exact job they need.
- Every call answered. Crews are in the air or at the chipper when the phone rings. Voicemail loses the storm call to the next company on the list.
- Every quote followed up. Big removals take time to decide. Check ins at 3, 10 and 30 days bring a lot of them back.
- A review after every job, with photos when you can, so new customers can see the work.
- Past customers reminded by season. A heads up before storm season, and dormant pruning reminders in late fall and winter.
- Ads in the towns you serve, timed to the seasons when people think about their trees.
Tree service leads: where they come from and how to keep more of them
Where tree service leads come from
- Google search and the map. Homeowners searching for tree removal in their town find your profile and pages and call you directly, with no per lead fee.
- Neighbors who watch the job. A removal draws the whole street. A yard sign and a postcard to the houses nearby turn that attention into calls.
- Past customers and referrals. The family you pruned for two years ago has more trees, and friends with the same problem.
- Property managers, landscapers and roofers who need trees handled before they can do their own work.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads to homeowners in the towns you serve, with ad spend included.
- Lead selling sites, which charge per lead and often send the same request to several companies.
What we do with every tree service lead
- Missed calls are answered day or night, and the caller's name, number, address, the job and a good time to call back are emailed to you right away.
- Callers who opt in to texts get a quick text in your business's name, so they know their request landed.
- Open quotes get check ins at 3, 10 and 30 days, and follow-up stops the moment the customer books or says no.
- Every finished job gets a review request by email, and by text for customers who opted in.
Tree service advertising that fits the work
Tree service advertising works best when it shows up at the right time. Before storm season, people worry about the big oak over the bedroom. In late fall and winter, dormant pruning makes sense. In spring, they want dead trees gone before the leaves come in. On System+ and System++, we run ads on Facebook and Instagram that match those seasons and show your real work to homeowners in the towns you serve.
- Ad spend included. $200/mo on System+ ($697/mo) and $400/mo on System++ ($947/mo), with no separate ad bill.
- Your real jobs in every ad. Photos of your crew, your equipment and the yard after cleanup.
- Only the towns you serve, so your crew is not driving across the county for a small trim.
- Every lead followed up the same way as a phone call.
- Full control. You see every ad and can change or pause any of it anytime.
We don't run search ads. If you want to reach the houses around a big removal, premium targeted postcards are an add-on: 500 cards for $1,250, with design, list, printing, postage and mailing included. More on Facebook and Instagram ads
A tree service website that turns visits into estimates
Most people looking for tree service are standing in their yard, on a phone, looking up at a problem. Your website has to load fast, show you do this exact job, and make calling easy. Every tree service website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each service: tree removal, pruning and trimming, stump grinding, storm cleanup and emergency work.
- Pages for the towns you serve, each written for that town.
- Real before and after photos and recent reviews.
- Your insurance and any certifications, because homeowners want to know who is climbing near their house.
- A short estimate form with room for a photo of the tree.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list.
Tree service marketing agency, lead sites or done for you?
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls from the bucket truck and chasing quotes at night |
| Lead selling sites | Tree service leads sold one at a time | Racing other companies to call back first, and paying per lead whether the job closes or not |
| Tree service marketing agency | Campaigns and a website, often on a long contract | Answering the calls, following up on quotes and reminding past customers |
| BuiltForShops System | Tree service website, Google profile, call answering day or night, quote follow-up, review asks and seasonal reminders | Calling customers back and doing the work. $279/mo, no setup fees |
What tree service marketing costs with us
- System, $279/mo. Tree service website, Google profile kept current, missed calls answered day or night, quote follow-up, review requests after every job, seasonal reminders and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads with $200/mo in ad spend included.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with tree service companies across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Tree service marketing questions, straight answers
What is the best way to advertise a tree service?
Start where homeowners look when a limb is hanging over the roof: Google search and the map. A complete Google Business Profile with real job photos and steady reviews, plus a website with a page for each service and the towns you work, does most of the heavy lifting. Then add ads on Facebook and Instagram before storm season and in the dormant pruning months, yard signs and truck lettering on every job, and targeted postcards to homes near your recent removals. Whatever you run, answer every call, because tree work often goes to whoever picks up first.
How to get leads for tree service?
Make it easy to find you and easy to reach you. Keep your Google profile current, ask every customer for a review, and show before and after photos of removals, pruning and stump grinding. Remind past customers before storm season and in late fall. Leave a door hanger or postcard with the neighbors on every job, since the whole street sees your crew. Ads on Facebook and Instagram fill gaps. Then follow up on every quote, because big removals often take weeks to decide.
How much do tree leads cost?
Lead selling sites set their own prices, and the price changes with the job type, the area and the season. Many of those leads are sent to several companies at once, so you pay whether you win the job or not. Check each site's current terms before you buy. Leads that come from your own Google profile, website, reviews and past customers have no per lead fee. With us, ad spend is included in System+ and System++, so there is no separate per lead bill.
Do I need a tree service marketing agency?
Not always. An agency can run campaigns, but many still leave the phones, the quote follow-up and the past customer reminders to you. If your crews are busy and you mostly need calls answered, quotes chased and reviews coming in, a done for you service that handles all of it each month can cost less and cover more.
What should a tree service website have?
Your phone number at the top with one tap to call, a page for each service (removal, pruning, stump grinding, storm cleanup, emergency work), pages for the towns you serve, real before and after photos, recent reviews, proof of insurance, and a short form where people can add a photo of the tree.
Do you run search ads?
No. We don't run search ads. On System+ and System++, we run Facebook and Instagram ads for your tree service in the towns you work, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). You see every ad and can change or pause any of it anytime.
Can you handle a rush of calls after a storm?
Calls are answered right away, one at a time, and emailed to you. Prioritizing who to call back first is up to you.
Is texting extra?
No. Texting is included in every plan. Carrier registration takes a week minimum, so texting turns on as soon as the carriers approve it, about 1 to 2 weeks after signup. Premium targeted postcards and the $99/mo ordering add-on, which sends phone and online orders straight into your Clover or Square, are the only add-ons, billed separately. We text only customers who opted in.
Do you work with shops outside my area?
Yes. We work with independent businesses nationwide, not just one region. Setup is online and support is by email and phone.
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