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Lawn care marketing
Lawn care marketing: renew the program, then fill the fall.
We bring people to your site from Google. Your year runs on renewals and rounds. We remind last year's customers before the season, and offer mow-only lawns the treatments they don't get yet.
See a sample site: Greenline Lawn Co. (fictional business).
See how it works in about a minute and a half. Sound on.
Where lawn care shops lose work
- Customers who skipped one round quietly never come back.
- Mow-only lawns never hear about aeration or treatments.
- Quotes sent from the truck get no second look.
When we reach back out for you
- Jan to Mar: Program renewals to last year's customers, before another company knocks on the door.
- Spring: First-round and crabgrass pre-emergent reminders.
- Summer: Grub control offers timed for your area.
- Late summer: Aeration and overseeding offers to mow-only and treatment customers.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Lawn care marketing: what actually grows a lawn care business
Lawn care marketing is mostly about the calendar. Customers sign up in late winter and spring, add services in summer and fall, and quietly drift away if nobody asks them back. Good marketing for a lawn care business brings in new customers near your routes and keeps the ones you have on the program:
- A complete Google Business Profile. The right categories, your service area, real lawn photos and steady new reviews help you show up when someone searches for lawn care.
- A website with a page for each service. Mowing, fertilization and weed control, aeration and overseeding, grub control, cleanups and anything else you offer.
- Every call answered. You cannot pick up from a mower. A homeowner who hits voicemail calls the next company.
- Every quote followed up. Check ins at 3, 10 and 30 days on quotes sent from the truck.
- Program renewals before the season, so last year's customers stay with you instead of signing with whoever knocks first.
- One missing service offered at a time, like aeration to a mow only lawn, at the right time of year.
- A review after every visit, so the next homeowner sees recent proof of good work.
How to get lawn care customers near your routes
The best lawn care customers live on streets you already drive. Every new lawn next to an existing one adds money without adding drive time. This is the order we work in:
- 1. Renew last year's customers. Program renewals go out in late winter, before anyone else reaches them.
- 2. Win back customers who skipped a round. A short note asking if they want to restart.
- 3. Add services for current customers. One offer at a time for the treatment they don't have yet.
- 4. Ask for reviews and referrals. One message after each visit with three choices: leave a review, refer a friend or send private feedback.
- 5. Reach the neighbors. Facebook and Instagram ads or targeted postcards to homes near your current lawns.
Steps 1 to 4 are part of every plan. Step 5 is where System+, System++ or postcards come in.
What we do with every lawn care lead
- Missed calls are answered day or night, and the caller's name, number, town, what they need and a good time to call back are emailed to you right away.
- Callers who opt in to texts get a quick text in your shop's name, so they know their request landed.
- Open quotes get check ins at 3, 10 and 30 days, and follow-up stops the moment the homeowner books or says no.
Lawn care flyers and postcards that get calls
Door hangers and flyers are a classic in lawn care, and they can work on the streets you already service. A postcard mailed to a chosen list of homes near your current customers reaches people who are likely to sign up, without anyone walking the route. Whichever you use, keep it simple:
- One clear offer for the season, like spring program signups or fall aeration and overseeding.
- A real photo of a lawn you care for.
- One short review from a real customer.
- The towns or neighborhoods you serve.
- Your phone number and website, large and easy to read.
Our premium targeted postcards are an add-on: 500 for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
A lawn care website that turns visits into quotes
A lawn care website should show real lawns, explain your programs in plain words and make asking for a quote easy on a phone. Every lawn care website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each service and program, with what is included and when each round happens.
- Pages for the towns you serve, each written for that town.
- Real before and after photos and recent reviews.
- A short quote form that asks for the address and the services they want.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list.
Marketing for a lawn care business: options compared
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls from the mower and sending renewals at night |
| Lead selling sites | Lawn care leads sold one at a time | Racing other companies to call back first, and paying per lead whether the job closes or not |
| Marketing agency | Campaigns and a website, often on a long contract | Answering the calls, following up on quotes and sending renewals |
| BuiltForShops System | Lawn care website, Google profile, call answering day or night, quote follow-up, review asks, renewals and seasonal offers | Calling customers back and doing the work. $279/mo, no setup fees |
What lawn care marketing costs with us
- System, $279/mo. Lawn care website, Google profile kept current, missed calls answered day or night, quote follow-up, review requests, program renewals, seasonal offers and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with lawn care companies across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Lawn care marketing questions, straight answers
How to get more clients for lawn care?
Keep the customers you have first, then add new ones near your routes. Send program renewals to last year's customers before the season starts, offer mow only customers one treatment they don't have yet, and ask every happy customer for a review and a referral. For new customers, keep your Google profile complete with real lawn photos, answer every call and quote request fast, and reach homes on the streets you already service with Facebook and Instagram ads or targeted postcards.
How do I promote my lawn care business?
Show your work where people look and make it easy to reach you. Post before and after lawn photos on your Google profile and website with the town named, ask for a review after every visit, put your name on your trucks and yard signs, and follow up on every quote. When you are ready to spend, Facebook and Instagram ads and targeted postcards to homes near your current customers keep your routes tight. We don't run search ads.
What should a lawn care flyer say?
One clear offer, like spring program signups, aeration and overseeding or weekly mowing, the services you provide, a real photo of a lawn you care for, one short review, the towns you serve, and a large phone number and website. Keep the words short. People decide in a few seconds whether to keep a flyer.
How do lawn care companies get leads?
Most lawn care leads come from Google search and the map, referrals, neighbors who see your crew at work, yard signs, Facebook and Instagram ads, postcards and lead selling sites. Leads from your own profile, site, reviews and past customers have no per lead fee. Lead selling sites charge per lead and often share each one, so check current terms before you buy.
Do I need a website for my lawn care business?
Yes, if you want people who search for lawn care to pick you. Most people check photos, reviews and services before they call, and a website is where you list your programs, the towns you serve and how to request a quote. Your website is included on every one of our plans.
Do you run ads for lawn care companies?
Yes, on System+ and System++. We run Facebook and Instagram ads for your lawn care business in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). You see every ad we run and can change or pause any of it anytime.
Can you offer treatments only to customers who don't have them?
Yes. We look at what each customer already gets and offer one missing service at a time, at the right time of year.
Do texts go to everyone on my list?
No. We always ask a shop's customers to opt in before texting them, and they can reply STOP anytime. Reply HELP for help. Texts only go to customers who agreed to them. Everyone else gets email.
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