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Landscaping marketing, website and call answering
Marketing for landscapers: you mow, plant and build. We handle the rest.
We bring people to your site from Google. Calls answered while you're on the mower, details emailed to you. Every estimate followed up, so fewer landscaping leads slip away. Last year's customers reminded before cleanup season. Visit reminders go out by text to customers who opted in. Reviews asked for, with replies drafted for you to approve once your Google profile is connected.
See how it works in about a minute and a half. Sound on.
Live demo line
Hear how a landscaping call gets answered.
Pretend you're a customer calling a landscaping shop. The phone gets answered the way it would for a real shop.
Tap to call the demo(856) 522-4614It's a demo, so no call details go to a real shop. Demo calls are 2 minutes max.
Try asking like a customer would
- “Can someone come out tomorrow?”
See a sample landscaping site: Greenline Lawn Co. (fictional business).
Where landscaping shops lose work
- Big design and hardscape quotes go quiet for weeks, and nobody follows up.
- Cleanup-only customers never hear about beds, mulch or plantings.
- Calls from a trailer at 40 mph go to voicemail.
When we reach back out for you
- Late winter: Spring cleanup and mulch reminders to last year's customers, before the phones get busy.
- Spring: Planting and bed refresh offers to customers who only get cleanups.
- Summer: Check-ins on patio, wall and design quotes that are still sitting.
- Fall: Leaf cleanup reminders, plus a note about next year's work while it's on their mind.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Marketing for landscapers: what actually brings in work
Landscaping marketing does not have to mean an agency retainer or posting every day. Homeowners hire landscapers in a pretty predictable way. They notice the yard needs help, search Google or ask a neighbor, look at photos and reviews, and call two or three companies. The landscaping company that answers, quotes fast and follows up usually gets the job. Whether you run one crew or six, these basics win more of that work every season.
- A complete Google Business Profile. The right categories, your service area, real job photos and steady new reviews put you in front of homeowners searching the map for a landscaper.
- A website with a page for each service. Lawn maintenance, spring and fall cleanups, mulch and beds, hardscaping, landscape design and snow removal each get their own page, so Google can match each search to the right one.
- Every call answered. You cannot take a call on the mower or from the truck at 40 mph. A caller who hits voicemail in April usually calls the next company on the list.
- Every estimate followed up. Design and hardscape quotes can sit for weeks while homeowners think it over. Friendly check-ins at 3, 10 and 30 days keep your quote in the running.
- A review asked for after every job. Fresh reviews from neighbors are what make a homeowner pick you over a company with more trucks.
- Past customers reminded every season. Your best leads are people who already paid you once. A late winter note about spring cleanup fills your first weeks before the phones get busy.
That is the landscaping marketing we run for you every month on one flat plan. You keep doing the work, and the office side stays covered.
Landscaping leads: where they come from and how to keep more of them
When owners look for landscaping leads, what they want is more signed jobs and more homes on the maintenance route. Before you pay anyone for shared leads, look at where work slips away today: calls missed on the job, web forms that sit until Sunday night, and design quotes that get one email and then silence. Closing those gaps turns the inquiries you already get into booked work.
Where landscaping leads come from
- Google search and the map. Homeowners searching for lawn care, cleanups or a patio in their town find your profile, reviews and service pages and call you directly, with no per lead fee.
- Neighbors and referrals. One sharp yard on a street gets noticed. Yard signs, review asks and a quick note to past customers keep your name in the neighborhood.
- Past customers. Cleanup only customers are the easiest people to sell beds, mulch, plantings or a fall cleanup to, if someone remembers to ask.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads to homeowners in the towns you serve, with your ad spend included in the plan.
- Targeted postcards. A card to homes with bigger lots near jobs you already service puts your offer in their hands. Premium targeted postcards are an add-on.
- Lead selling sites. These charge per lead and often send the same homeowner to several companies. Check their current terms before buying, and make sure someone can call back within minutes.
What we do with every landscaping lead
- Missed calls are answered day or night. We take the caller's name, number, address or town, what they need done and a good time to call back, then email it to you right away.
- Callers who opt in to texts get a quick text in your company's name, so they know their request landed and stop calling down the list.
- Open estimates get check-ins at 3, 10 and 30 days plus one seasonal nudge, and they stop the moment the homeowner books or says no.
- Every finished job gets a review request by email, and by text for customers who opted in.
Landscaping website design that gets the phone to ring
A good landscaping website is built for a homeowner standing in their yard with a phone in hand. It does not need a slideshow or a long story. It needs to load fast, show work you actually did, and make it easy to call or ask for an estimate. Every landscaping website we build includes:
- Your phone number at the top, with one tap to call on any phone.
- A page for each service you offer: weekly mowing and maintenance, spring and fall cleanups, mulch and bed work, plantings, hardscape like patios and walls, landscape design, and snow removal if you plow.
- Pages for the towns you work in, each written for that town instead of copied with a new name swapped in.
- Your own photos: crews, trucks and before and after shots of real yards, plus recent reviews.
- A short estimate form, so a homeowner can send their address and what they want at 10 PM.
- Hours and service area that match your Google profile word for word.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list. See a sample landscaping site.
Calls answered while your crew is on the job
Spring is when every homeowner calls at once, and it is also when you have the least time to pick up. When you cannot answer, we answer on your existing number. We get what the caller needs in their own words, their address or town and when to call back, read it back to confirm, and email you the details right away. Nights and weekends are covered the same way on every plan.
We never quote prices and we never book on your calendar, so you decide which estimates to go out on and when. You keep your number by dialing a short forwarding code for calls you miss. More on call answering
Landscaping marketing agency, lead sites or doing it yourself
Most landscaping companies weigh the same four options for marketing and office follow-up. Here is how they compare day to day.
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls on the mower and chasing estimates at night |
| Lead selling sites | Leads sold one at a time | Racing other companies to call back first, and paying per lead whether the job closes or not |
| Landscaping marketing agency | Campaigns and a website, often on a long contract | Answering the calls and following up on the estimates those campaigns bring in |
| BuiltForShops System | Landscaping website, Google profile, call answering day or night, 3/10/30 day estimate follow-up, review asks and seasonal reminders to past customers | Calling homeowners back, walking properties and doing the work. $279/mo, no setup fees |
Before you sign with any marketing company for landscaping, ask four questions:
- Do I own my website and customer list? With us, you do, and you can export your customer list anytime from your private report link.
- Is there a long contract? Our plans are month to month with no setup fees, and you can cancel anytime.
- Who answers when a homeowner calls and my crew is out? More traffic does not help if the calls go to voicemail.
- Are they promising rankings or a set number of jobs? Nobody can promise that honestly. We don't.
What landscaping marketing costs with us
- System, $279/mo. Landscaping website, Google profile kept current, missed calls answered day or night, estimate follow-up, review requests after every job, seasonal reminders to past customers and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included for more reach.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and cancel anytime. Your site and call answering go live within 1 to 3 days of paying, and texting turns on about 1 to 2 weeks after signup once the carriers approve it. We work with landscaping companies across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Landscaping marketing questions, straight answers
How do landscapers get customers?
Most landscaping customers come from four places: Google search and the map, neighbors who see your crew or your finished work, past customers who come back each season, and paid reach like Facebook ads or postcards. The shops that grow fastest keep a complete Google profile, ask every happy customer for a review, answer the phone even from the trailer, and follow up on every estimate until the homeowner decides.
How do I promote my landscaping company?
Show real work. Post before and after photos of beds, patios and cleanups on your Google profile and website, put up yard signs on finished jobs with the homeowner's OK, and ask for a review the day the job wraps. Then remind last year's customers before each season starts, and run Facebook and Instagram ads in the towns you want more work in.
How to generate landscaping leads?
Start with the leads you already get. Answer every call, reply to every web form the same day, and follow up on every estimate at 3, 10 and 30 days. Then add more: a website with a page for each service and town, a Google profile with fresh photos and reviews, seasonal reminders to past customers, targeted postcards to bigger lots near your jobs, and Meta ads when you want extra volume.
How to make a website for a landscaping business?
Keep it simple and built for phones. Put your number at the top with one tap to call, give each service its own page (maintenance, cleanups, mulch and beds, hardscape, design, snow), add pages for the towns you serve, show your own project photos and reviews, and add a short estimate form. Match your hours and service area to your Google profile. We build and keep it current on every plan from $279/mo, with no build fee.
How much should a landscaping company spend on marketing?
There is no single right number. Many owners set aside a small share of revenue and adjust by season, spending more before spring and fall when homeowners are planning. Before you spend more, make sure calls are answered and estimates are followed up, since paying for more leads that go to voicemail is the most expensive marketing there is. Our plans are flat: System is $279/mo, and System+ at $697/mo includes $200/mo in Meta ad spend.
Is a landscaping website worth it?
Yes, if it is set up to get calls. Most homeowners look you up before they call, even when a neighbor referred you. A site with your services, towns, photos and reviews helps you show up on Google and makes the call feel safe. A site nobody keeps updated, or one that hides your phone number, does far less.
Do I keep my phone number?
Yes. You keep your existing number. We email simple steps so calls you miss forward to us with a short code you dial on your phone. Nothing changes on your trucks, trailers or yard signs.
Do you run ads for landscaping companies?
Yes, on System+ and System++. We run Facebook and Instagram ads for your landscaping company in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo included on System++ ($947/mo). You see every ad we run and can change or pause any of it anytime.
Can you help with snow removal and seasonal work?
Yes. Tell us what you offer in winter, like plowing, salting or holiday lighting, and we add those services to your site and send a fall note to past customers before the first storm. Spring cleanup, mulch and fall leaf reminders go out on the same seasonal calendar.
Can you follow up on design quotes that take a while?
Yes. Estimates get a check-in at 3, 10 and 30 days plus one seasonal nudge, and it stops the moment they book or say no.
We do snow in winter. Does that fit?
Yes. Tell us your winter services and we'll add them to your site and your fall reminders.
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