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Painting contractor marketing
Painting contractor marketing: follow up every estimate, win the next room.
We bring people to your site from Google. You quote a house, get on the next job, and the estimate goes cold. We follow up for you at 3, 10 and 30 days, ask every customer for a review, and reach back out to past customers for the rooms they said they'd do later.
See how it works in about a minute and a half. Sound on.
Where painting contractors lose work
- Estimates get one email, then silence.
- Customers who said 'maybe the kitchen next year' are never asked again.
- Calls come in while you're up a ladder with a brush in your hand.
When we reach back out for you
- Spring: Exterior painting reminders to past customers before the busy months.
- Fall: Interior work for the months people are indoors.
- After a job: A review ask with three choices: leave a review, refer a friend or send private feedback.
- After every quote: Check-ins at 3, 10 and 30 days.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Painting contractor marketing: what actually brings in jobs
Painting contractor marketing does not have to mean a big agency bill. Homeowners look you up, check your photos and reviews, ask for two or three estimates, then think it over. The painter who shows good work, answers fast and follows up politely usually gets the job. Good marketing for painters covers each step:
- A complete Google Business Profile. The right categories, your service area, photos of finished rooms and exteriors, and steady new reviews help you show up when someone searches for a painter.
- A website that shows your work. A page for each service, real before and after photos and an easy way to request an estimate.
- Every call answered. You cannot pick up with a brush in your hand. A homeowner who hits voicemail often calls the next painter on the list.
- Every estimate followed up. Most homeowners are not ready to decide the day you quote. Check ins at 3, 10 and 30 days keep your estimate in front of them.
- A review after every job, so the next homeowner sees recent proof that you show up, protect the floors and leave clean lines.
- Past customers asked about the next room. The kitchen they mentioned, the exterior they put off, the deck that needs stain every few years.
Painting leads: where they come from and how to keep more of them
Where painting leads come from
- Google search and the map. Homeowners searching for a house painter in their town find your profile and pages and call you directly, with no per lead fee.
- Past customers and referrals. The cheapest painting leads you will ever get are people who already liked your work, and their friends.
- Realtors, property managers and builders who need move in ready paint on a deadline.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads to homeowners in the towns you serve, with ad spend included.
- Targeted postcards. Premium targeted postcards to homes near your recent jobs are an add-on.
What we do with every painting lead
- Missed calls are answered day or night, and the caller's name, number, town, what they want painted and a good time to call back are emailed to you right away.
- Callers who opt in to texts get a quick text in your business's name, so they know their request landed.
- Open estimates get check ins at 3, 10 and 30 days, and follow-up stops the moment the homeowner books or says no.
- Every finished job gets a review request by email, and by text for customers who opted in.
How to get painting jobs without lowering your price
When the schedule has gaps, it is tempting to cut prices. Usually the work is already close by. Here is the order we work in for painting businesses:
- 1. Go back to open estimates. Anyone you quoted in the last few months and did not hear from is the fastest job you can win. A friendly check in often turns a maybe into a start date.
- 2. Ask past customers about the next room. People who loved their living room usually have a hallway, a bedroom or trim they want done next.
- 3. Ask for reviews and referrals. One message after each job with three choices: leave a review, refer a friend or send private feedback.
- 4. Show your work where people look. Fresh photos on your Google profile and website after every job, with the town named.
- 5. Reach new homes near your jobs. Facebook and Instagram ads or targeted postcards in the towns where you already work, so travel time stays low.
Steps 1 to 4 are part of every plan. Step 5 is where System+, System++ or postcards come in.
A painting contractor website that turns visits into estimates
A painting contractor website has one job: get a homeowner to trust you enough to ask for an estimate. It needs to load fast on a phone, show real work and make calling easy. Every painting website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each service: interior painting, exterior painting, cabinets, trim, decks and fences, drywall repair and commercial work if you do it.
- Pages for the towns you serve, each written for that town.
- Before and after photos from your own jobs, not stock photos.
- Recent reviews and your insurance details.
- A short estimate form that asks for the rooms, the timing and a photo if they have one.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list.
Painting business marketing options compared
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls from the ladder and chasing estimates at night |
| Lead selling sites | Painting leads sold one at a time | Racing other painters to call back first, and paying per lead whether the job closes or not |
| Marketing agency | Campaigns and a website, often on a long contract | Answering the calls and following up on the estimates |
| BuiltForShops System | Painting website, Google profile, call answering day or night, estimate follow-up, review asks and reminders to past customers | Calling homeowners back and doing the painting. $279/mo, no setup fees |
What painting contractor marketing costs with us
- System, $279/mo. Painting website, Google profile kept current, missed calls answered day or night, estimate follow-up, review requests after every job, reminders to past customers and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with painters across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Painting contractor marketing questions, straight answers
How to get painting jobs?
Start with the people who already know you. Ask every past customer about the rooms or the exterior they put off, and ask every happy customer for a review and a referral. Then make sure new homeowners can find you: a complete Google Business Profile with real job photos, a website with a page for each service and town, and fast answers when someone calls or fills out a form. Follow up on every estimate at 3, 10 and 30 days, because many painting jobs are won on the second or third check in.
How do painting contractors get leads?
Most painting leads come from Google search and the map, referrals from past customers, neighbors who see your crew at work, Facebook and Instagram ads, postcards to nearby homes and lead selling sites. Leads from your own profile, site, reviews and past customers have no per lead fee. Lead selling sites charge per lead and often send the same lead to several painters, so check current terms before you buy.
Do I need a website for my painting business?
Yes, if you want homeowners who search for a painter to pick you. Most people check your photos and reviews before they call, and a website is where you show finished rooms, list your services and the towns you work in, and make it easy to request an estimate. A Facebook Page alone is easy to miss and hard to find on Google. Your website is included on every one of our plans.
What should a painting contractor website have?
Your phone number at the top with one tap to call, pages for interior painting, exterior painting, cabinets, decks and any other work you do, pages for the towns you serve, before and after photos from real jobs, recent reviews, your insurance and license details where your state requires them, and a short estimate form.
Do you run ads for painters?
Yes, on System+ and System++. We run Facebook and Instagram ads for your painting business in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). We don't run search ads. You see every ad we run and can change or pause any of it anytime.
Do I keep my phone number?
Yes. You keep your existing number. We email simple steps so calls you miss forward to us with a short code you dial on your phone. Nothing changes on your trucks, yard signs or cards.
Do you set up my estimate software?
No. You keep using what you use. A spreadsheet or even a paper list works to start.
Is texting extra?
No. Texting is included in every plan. Carrier registration takes a week minimum, so texting turns on as soon as the carriers approve it, about 1 to 2 weeks after signup. Premium targeted postcards and the $99/mo ordering add-on, which sends phone and online orders straight into your Clover or Square, are the only add-ons, billed separately. We text only customers who opted in.
Do you work with shops outside my area?
Yes. We work with independent businesses nationwide, not just one region. Setup is online and support is by email and phone.
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