Home / Industries / Roofing
Website + call answering for roofers
Roofing marketing that keeps the office running while you're on the roof.
We bring people to your site from Google. Calls answered while you're up there, details emailed to you. Every estimate checked on at 3, 10 and 30 days, so fewer roofing leads slip away. Finished roofs turned into review asks. After a job, the review ask goes out by email. Texting turns on as soon as the carriers approve it, about 1 to 2 weeks after signup.
See how it works in about a minute and a half. Sound on.
Live demo line
Hear how a roofing call gets answered.
Pretend you're a customer calling a roofing shop. The phone gets answered the way it would for a real shop.
Tap to call the demo(856) 522-4614It's a demo, so no call details go to a real shop. Demo calls are 2 minutes max.
Try asking like a customer would
- “Can someone come out tomorrow?”
Where roofing shops lose work
- Estimates get one email, then silence.
- Finished roofs don't turn into reviews.
- Storm-week calls ring out while crews are on roofs.
When we reach back out for you
- After an estimate: Check-ins at 3, 10 and 30 days, then one seasonal nudge.
- After every roof: A review ask, plus a drafted reply that names the job once your Google profile is connected.
- After storms: A note to past customers offering an inspection.
- Every year: Gutter and inspection offers to past customers.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Roofing marketing that works: how to market a roofing company
Marketing for roofing contractors does not need a complicated agency retainer. Whether you run one crew or five, homeowners hire roofers the same way: they spot a leak or missing shingles, search Google, read a few reviews and call the first two or three companies that look solid. Winning more roofs comes down to doing six basics every single week.
- Show up strong on Google. A complete Google Business Profile with accurate roofing categories, service areas, job photos and steady reviews puts your shop in front of homeowners looking at the map.
- A roofing SEO foundation on your website. Pages for the services and towns you actually serve give Google clear pages to match when a homeowner searches for roof replacement, leak repair or storm damage repair in their town.
- Answer every call while you are on the roof. When water is coming through a ceiling or a windstorm just rolled through, the roofer who answers first usually gets the inspection. A voicemail almost always means they call the next roofer.
- Follow up on every written estimate. A new roof is one of the biggest checks a homeowner writes. Friendly check-ins at 3, 10 and 30 days keep your quote on top of the kitchen table.
- Turn every finished roof into a Google review. A steady stream of fresh reviews builds trust with the next homeowner comparing quotes on their phone.
- Stay in touch with past customers. Even if a new roof lasts decades, past customers still need gutter work, flashing repairs, storm checks and referrals for their neighbors.
That is the roofing marketing we run for you every month on one flat plan, so the office stays covered while you stay on the roof.
Roofing leads: get more out of the ones you already have
When contractors search for roofing leads, what they really want is more signed roof jobs. Before paying a lead company for shared names, look at where roofs slip away right now: calls missed while the nail guns are running, web inquiries that sit until evening, and $15,000 replacement estimates that get one email and then silence. Plugging those leaks turns the inquiries you already get into booked jobs.
Where roofing leads come from
- Google search and the map. Homeowners searching for a roofer in their town find your Google profile, your reviews and your service pages. These leads call you directly and never cost a per-lead fee.
- Past customers and neighbor referrals. One finished roof on a street often leads to two more if neighbors and past clients remember your name. Review asks and post-storm check-ins keep you top of mind.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads aimed at homeowners in the towns you serve, with your monthly ad spend included in the plan.
- Lead selling sites. Shared lead services charge per lead and often send the same homeowner to several roofers at once. Prices vary by zip code and job type, so check their current terms before buying.
- Targeted postcards. Mailing neighborhoods where you just finished a roof or areas with older roofs puts a physical card in the homeowner's hand. Premium targeted postcards are available as an add-on.
What we do with every roofing lead
- Missed calls are answered live day or night. We take the caller's name, number, town, what is going on with the roof and a good callback time, then email it straight to you.
- Callers who opt in to texts get an immediate text back in your shop's name so they know you have their request and stop dialing down the search results.
- Open roof estimates get polite follow-ups at 3, 10 and 30 days, plus a seasonal check-in, stopping right away when the homeowner books or passes.
- Every completed job triggers a review request by email, and by text once the customer has opted in, building your Google rating month after month.
Roofing website design: what your site needs
Good roofing website design is built for a homeowner standing in their driveway or looking at a ceiling stain with a phone in hand. It does not need flashy animations. It needs to load fast, prove you do quality work in their area, and make reaching you effortless. Every roofing site we build includes:
- Your phone number right at the top, with one tap to call from any mobile phone.
- Dedicated pages for each roofing service: shingle roof replacement, roof leak repair, flat and low-slope roofing, storm and wind damage inspections, skylights, gutters and siding.
- Pages for the towns you actually serve, each written specifically for that community rather than copied and pasted with a swapped zip code.
- Real photos and customer reviews: your crew, your trucks and real roofs you have put on, paired with recent reviews.
- A clean estimate request form, so homeowners who want to send details at night can reach you in thirty seconds.
- Clear hours, license details and service area, matching your Google Business Profile word for word.
Your roofing website is included in every plan with zero setup or build fees, and we keep it updated every month. If you already own a domain name, you keep full ownership of your domain, your site and your customer list.
Call answering and estimate follow-up for roofers
You cannot safely stop mid-pitch on a steep roof to take a sales call and write down an address. And after a heavy rainstorm or wind event, three homeowners might call in the same twenty minutes. When you cannot pick up, we answer on your existing number, gather the homeowner's problem in their own words, their town and when to call back, read it back to confirm, and email the details to you immediately.
Nights and weekends are covered the exact same way on every plan. You keep your current phone number by dialing a short forwarding code on your phone for missed calls. We never quote roof prices and we never touch your calendar, so you stay in full control of which inspections you book. More on call answering
Roofing marketing agency, lead sites or do it yourself
Roofing contractors usually look at four ways to handle their marketing and office follow-up. Here is how they compare in day-to-day life.
| Option | What you get | What is left on your plate |
|---|---|---|
| Do it yourself | Total control and no monthly fee | Building the site, updating Google, answering phones on the roof and chasing every open estimate at night |
| Lead selling sites | Individual leads sold one by one | Racing three other roofers to call back first, plus paying per lead whether the job closes or not |
| Roofing marketing agency | Custom campaigns and a website, often on a long contract | Answering the phone calls and following up on the estimates those campaigns bring in |
| BuiltForShops System | Roofing website, Google profile, 24/7 call answering, 3/10/30-day estimate follow-up, review asks and past-customer outreach | Calling homeowners back, inspecting roofs and doing the work. $279/mo, no setup fees |
Before you sign with any roofing marketing company, ask four straightforward questions:
- Do I own my website and customer list? With us, your data is yours and you can export your customer list as CSV or JSON from your private report link anytime.
- Am I locked into a 6 or 12 month contract? Our plans are month to month with no setup fees, and you can cancel anytime.
- What happens when a homeowner calls and my crew is on a roof? Traffic without call answering wastes the money you spent getting the phone to ring.
- Are they promising first-page rankings or a set number of roofs? Walk away from anyone who promises rankings or lead counts.
What roofing marketing costs with us
- System, $279/mo. Roofing website, Google Business Profile kept current, 24/7 missed-call answering, 3/10/30-day estimate follow-ups, review requests after every job, seasonal past-customer outreach and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included for wider reach across your service area.
- Postcards, add-on. 500 premium targeted postcards for $1,250, covering design, homeowner list, printing, postage and mailing. You approve a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and cancel anytime. Your site and call answering go live within 1 to 3 days of paying, and texting turns on about 1 to 2 weeks after signup once carriers approve your registration. We work with roofing contractors across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Roofing marketing questions, straight answers
What is the best marketing for a roofing company?
Do the steady basics every week: a complete Google Business Profile, a roofing website with a page for each service and town you serve, every call answered while crews are on the roof, every estimate followed up at 3, 10 and 30 days, and a review asked for after every finished roof. Add Meta ads or postcards when you want more homeowners reaching out. We run that entire system for you on one plan.
How do I get my roofing business on Google?
Start with a verified Google Business Profile with the right roofing categories, your service area, real job photos and steady customer reviews, paired with a fast website that has a separate page for each roofing service and each town you actually work in. That is the core of roofing SEO, and we build and keep both current for you every month.
How to get leads for roofing business?
Show up where homeowners look when a roof leaks or ages out: Google search and the map, backed by reviews from neighbors and clear service pages. Then make sure every call gets answered right away and every written estimate gets followed up until the homeowner decides. Paid Meta ads and targeted postcards add extra reach during storm season or slow weeks.
How much do roofers pay for leads?
It depends on how you get them. Lead selling sites charge per lead, and the price varies by job type and zip code, often sending the same homeowner to multiple roofers at once, so check their current rates before signing up. With ads, you set a monthly budget and your cost per lead depends on how well your site and phones turn clicks into calls. Leads from your own Google profile, website, reviews and past customers carry no per-lead fee. We do not sell leads. We help you get and close more of your own.
How do I promote my roofing business?
Focus on the places homeowners check before hiring a roofer: your Google profile, your reviews, a website showing real roofs your crew finished, and quick phone pickup when they call. Follow up on every estimate you write, send past customers a seasonal inspection or gutter note, and run Facebook and Instagram ads in the towns you serve when you want more volume.
What should a roofing website have?
Your phone number at the top with one tap to call, dedicated pages for roof replacement, leak repair, storm damage, flat roofs and gutters, pages for the towns you actually serve, real crew and project photos, customer reviews and a simple estimate request form. It is included on every plan from $279/mo with no build fee.
Do I keep my phone number?
Yes. You keep your existing phone number. We email simple steps so the calls you miss while on a roof forward to us with a short code you dial on your phone. Nothing changes on your trucks or yard signs.
Do you run ads for roofing companies?
Yes, on System+ and System++. We run Facebook and Instagram ads for your roofing shop in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo included on System++ ($947/mo). You can view, change or pause your ads anytime.
Do you follow up on roof estimates?
Yes. A full roof replacement is a big decision, and homeowners usually collect a few quotes. We check in on open estimates at 3, 10 and 30 days, plus one seasonal nudge, in your shop's name. The follow-up stops the moment the homeowner books or says no.
Roofers don't get much repeat work. Is this still worth it?
Estimate follow-up, reviews and missed-call answering do most of the work for roofers. If you need more new customers, System+ adds ads run for you.
Do you guarantee a number of roofs?
No. We don't promise leads, calls, jobs or rankings.
Related industries
Updated