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Pest control marketing
Pest control marketing that restarts the plans that paused.
We bring people to your site from Google. Quarterly customers pause and forget. One-time treatments never become plans. We reach back out at the right time, by season.
See a sample site: Shield Pest Pros (fictional business).
See how it works in about a minute and a half. Sound on.
Where pest control shops lose work
- Paused quarterly plans stay paused.
- One-time treatments never hear about a plan.
- Home-sale termite inspection requests come in when you can't answer.
When we reach back out for you
- Spring: Ant and termite-season check-ins; plan restarts for customers who paused.
- Summer: Mosquito and tick offers to past customers with yards.
- Fall: Rodent and fall invader reminders before they move in.
- After a one-time job: An offer to turn it into a plan, sent once.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Pest control marketing: what actually grows a pest control company
Pest control marketing is different from most trades because the money is in the plan, not the first visit. A customer who stays on a quarterly plan for years is worth far more than one treatment. So good pest control marketing does two jobs: bring in new calls, and keep every customer on a plan.
- A complete Google Business Profile. The right categories, your service area, real photos and steady new reviews help you show up when someone searches for an exterminator after spotting mice.
- A website with a page for each pest. Ants, termites, mice and rats, bed bugs, mosquitoes and ticks, stinging insects and wildlife if you handle it.
- Every call answered. People with a pest problem want help today. A caller who hits voicemail calls the next company.
- Every quote followed up. Check ins at 3, 10 and 30 days on plan quotes and bigger jobs like termite treatments.
- A review after every service, so the next homeowner sees recent proof that you solve the problem.
- Plan renewals and restarts. Customers who paused get a restart note at the right season, and one time customers get one offer to start a plan.
Pest control leads: where they come from and how to keep more of them
Where pest control leads come from
- Google search and the map. Most urgent pest calls start with a search on a phone. Calls from your own profile and site have no per lead fee.
- Referrals and past customers. Neighbors talk about pests, and a happy customer is the easiest referral source you have.
- Realtors and home sales. Termite inspections for home sales come in on short notice, so fast answers matter.
- Property managers and businesses that need regular service on a schedule.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads to homeowners in the towns you serve, with ad spend included.
- Targeted postcards. Premium targeted postcards to homes near your current customers are an add-on.
What we do with every pest control lead
- Missed calls are answered day or night, and the caller's name, number, town, the pest and a good time to call back are emailed to you right away.
- Callers who opt in to texts get a quick text in your shop's name, so they know their request landed.
- Open quotes get check ins at 3, 10 and 30 days, and follow-up stops the moment the customer books or says no.
- Every finished service gets a review request by email, and by text for customers who opted in.
Marketing ideas for pest control that fit the seasons
Pests follow the calendar, and your marketing should too. These are the ideas we run for pest control companies, timed to when people actually need you:
- Late winter: plan renewals and restarts before spring, so customers are on your schedule before the ants show up.
- Spring: ant and termite season check ins, plus a restart note to anyone who paused last year.
- Summer: mosquito and tick offers to past customers with yards, and stinging insect reminders.
- Fall: rodent and fall invader reminders before they move inside.
- After a one time job: one offer to turn it into a plan, sent once, never repeated.
- All year: fresh photos and reviews on your Google profile, with the town named, so the next search finds you.
A pest control website that turns searches into calls
A pest control website is often the second thing people see after your Google profile. It has to load fast on a phone, show that you handle their exact problem and make calling easy. Every pest control website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each pest you treat, written in plain words about the problem and how you handle it.
- Pages for the towns you serve, each written for that town.
- Your plans explained clearly, so a visitor understands what a quarterly plan includes.
- Your license details and recent reviews.
- A short service request form, including termite inspections for home sales.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list.
Pest control marketing company or done for you?
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls from the truck and sending renewals at night |
| Lead selling sites | Pest control leads sold one at a time | Racing other companies to call back first, and paying per lead whether the job closes or not |
| Pest control marketing company | Campaigns and a website, often on a long contract | Answering the calls, following up on quotes and restarting paused plans |
| BuiltForShops System | Pest control website, Google profile, call answering day or night, quote follow-up, review asks, plan restarts and seasonal reminders | Calling customers back and doing the service. $279/mo, no setup fees |
What pest control marketing costs with us
- System, $279/mo. Pest control website, Google profile kept current, missed calls answered day or night, quote follow-up, review requests after every service, plan restarts, seasonal reminders and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with pest control companies across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Pest control marketing questions, straight answers
How to market a pest control company?
Make sure people can find you when they have a problem, answer fast when they call, and keep every customer on a plan for as long as possible. In practice that means a complete Google Business Profile, a website with a page for each pest and each town you serve, every call answered, every quote followed up, a review request after every service, and seasonal reminders to past customers. Add Facebook and Instagram ads or targeted postcards once those basics run on their own.
What are some creative marketing strategies for pest control?
Time your messages to the pests. Send ant and termite notes in spring, mosquito and tick offers in summer and rodent reminders in fall. Offer one time customers a plan once, right after a good service. Send a short restart note to customers who paused. Post photos of the problems you solve, like a sealed entry point or a cleared wasp nest, with the town named. Mail postcards to homes near your current customers, where your trucks already drive.
How do pest control companies get leads?
Most pest control leads come from Google search and the map, referrals, realtors who need termite inspections for home sales, Facebook and Instagram ads, postcards and lead selling sites. Leads from your own profile, site, reviews and past customers have no per lead fee. Lead selling sites charge per lead and often share each one, so check current terms before you buy.
Do I need a pest control marketing company?
Not if the basics get done. Most pest control growth comes from answering every call, following up on quotes, asking for reviews and keeping customers on plans. A marketing company can run campaigns, but often leaves the calls and follow-up to you. Our System plan covers your website, Google profile, call answering, follow-up, reviews and reminders for $279/mo, with no setup fees and no long contract.
What should a pest control website have?
Your phone number at the top with one tap to call, a page for each pest you treat, pages for the towns you serve, your license details, recent reviews, a clear explanation of your plans and a short form to request service or a termite inspection.
Do you run ads for pest control companies?
Yes, on System+ and System++. We run Facebook and Instagram ads for your pest control company in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). We don't run search ads. You see every ad we run and can change or pause any of it anytime.
Can you target customers who paused their plan?
Yes. Paused and lapsed plan customers get a restart note, timed by season.
Will reviews mention our services?
Yes, on 4 and 5 star reviews. Replies to 3 stars or lower don't, and always wait for your OK. You approve each reply by email or by text. How review replies work.
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