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Cleaning business marketing
Cleaning business marketing that turns one-time cleans into regulars.
We bring people to your site from Google. Deep cleans, move-outs and holiday cleans are great first jobs. We follow up so the good ones become every-two-weeks customers.
See how it works in about a minute and a half. Sound on.
Where cleaning shops lose work
- One-time customers never get asked to go recurring.
- Quote requests from the website wait until evening.
- Regulars who cancel once never get asked back.
When we reach back out for you
- After a first clean: A recurring-service offer, sent once.
- Spring: Deep-clean reminders to past customers.
- Before holidays: A note to book before the calendar fills.
- Any time: Win-backs for regulars who stopped booking.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Cleaning business marketing: what actually fills the schedule
Cleaning business marketing works best when it focuses on recurring clients. A client who books every two weeks fills your schedule for months, while a one time clean has to be replaced next week. Good marketing for a house cleaning or commercial cleaning business covers both new clients and keeping the ones you have:
- A complete Google Business Profile. The right categories, your service area, real photos and steady new reviews help you show up when someone searches for a house cleaner.
- A website with a page for each service. Recurring cleaning, deep cleaning, move in and move out, post construction and office cleaning if you do it.
- Every call and quote request answered fast. People often ask two or three cleaners at once and book whoever replies first.
- Every quote followed up. Check ins at 3, 10 and 30 days on quotes that did not book.
- A recurring offer after every first clean, sent once, while the client is still happy with how the house looks.
- A review after every clean, so the next client sees that people trust you in their home.
- Win backs for regulars who stopped booking, because many just got busy and never got asked back.
How to get clients for a cleaning business
Most cleaning businesses do not need more one time jobs. They need more of those jobs to turn into regulars. This is the order we work in:
- 1. Turn one time cleans into recurring clients. One friendly offer right after the first clean, timed while the house still shines.
- 2. Bring back past regulars. A short note to clients who stopped booking, asking if they want their spot back.
- 3. Ask for reviews and referrals. One message after each clean with three choices: leave a review, refer a friend or send private feedback.
- 4. Get found by new clients. Your Google profile kept current, with fresh photos and reviews, and a website page for each service and town.
- 5. Reach new homes near your routes. Facebook and Instagram ads or targeted postcards in the towns you already clean, so drive time stays low.
Steps 1 to 4 are part of every plan. Step 5 is where System+, System++ or postcards come in.
Cleaning business flyers and postcards that get calls
Flyers on doors and bulletin boards can work, but most get tossed. A postcard mailed to a chosen list of homes near your current clients reaches people who can actually book you. Whichever you use, a cleaning flyer or postcard should have:
- One clear offer, like recurring cleaning every two weeks or a move out clean.
- A real photo of a clean kitchen or bathroom you did, not a stock photo.
- One short review from a real client.
- The towns you serve, so the reader knows you come to them.
- Your phone number and website, large and easy to read.
Our premium targeted postcards are an add-on: 500 for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
A cleaning business website that turns visits into quotes
A cleaning business website has to make a stranger comfortable letting you into their home or office. It needs to load fast on a phone, show real work and make asking for a quote easy. Every cleaning website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each service: recurring house cleaning, deep cleaning, move in and move out, post construction and commercial cleaning.
- Pages for the towns you serve, each written for that town.
- Real photos and recent reviews, plus your insurance and bonding details if you have them.
- A short quote form that asks for the home size, the type of clean and the timing.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your client list.
House cleaning marketing options compared
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls between cleans and sending follow-ups at night |
| Lead selling sites | Cleaning leads sold one at a time | Racing other cleaners to reply first, and paying per lead whether the client books or not |
| Marketing agency | Campaigns and a website, often on a long contract | Answering the calls and turning first cleans into regulars |
| BuiltForShops System | Cleaning website, Google profile, call answering day or night, quote follow-up, review asks, recurring offers and win backs | Calling clients back and doing the cleaning. $279/mo, no setup fees |
What cleaning business marketing costs with us
- System, $279/mo. Cleaning website, Google profile kept current, missed calls answered day or night, quote follow-up, review requests after every clean, recurring offers, win backs and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with cleaning businesses across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Cleaning business marketing questions, straight answers
How to get cleaning clients fast?
Start with people who already know you. Ask every one time client if they want recurring service, ask past clients who stopped booking if they want to come back, and ask every happy client for a review and a referral. At the same time, answer every call and quote request the same day, because the first cleaner to reply usually gets the job. Then add Facebook and Instagram ads or targeted postcards in the towns where you already clean.
What's the best way to advertise my cleaning business?
The best advertising for a cleaning business is the kind that reaches homes near your current routes and leads to a fast reply. A complete Google Business Profile with real photos and recent reviews, Facebook and Instagram ads in the towns you serve and targeted postcards to nearby homes all work well. Whatever you use, make sure every call and form gets answered quickly, or the ad money is wasted. We don't run search ads.
How do I make flyers for my cleaning business?
Keep it simple. Lead with one clear offer, like recurring cleaning every two weeks, list the services you do, add a real photo, one short review and the towns you serve, and make your phone number and website easy to read from across a room. Skip long paragraphs. If you want them designed and mailed for you, our premium targeted postcards cover design, list, printing, postage and mailing, and you approve a proof first.
How to market your commercial cleaning business?
Commercial clients buy on trust and reliability. Make sure your website has a page for office and commercial cleaning with the kinds of buildings you clean, your insurance details and a quote form. Ask current commercial clients for reviews and referrals, follow up on every walkthrough quote, and stay in touch with property managers and offices you have quoted before. Answer every call during business hours, since office managers rarely leave a second voicemail.
Do I need a website for my cleaning business?
Yes, if you want people who search for a cleaner to pick you. Most people check photos, reviews and services before they call, and a website is where you list what you clean, the towns you serve and how to request a quote. Your website is included on every one of our plans.
Do you run ads for cleaning businesses?
Yes, on System+ and System++. We run Facebook and Instagram ads for your cleaning business in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). You see every ad we run and can change or pause any of it anytime.
We already use booking software. Does this replace it?
No. You keep using it. We work from your customer list, and send each new call’s details to you by email.
Can you ask for reviews after every clean?
Yes. Every customer gets the same message after a job, with three buttons: leave a review, refer a friend and private feedback. Once your Google profile is connected, review replies are drafted for you to approve by email or by text. The review ask goes out by email. Texting turns on as soon as the carriers approve it, about 1 to 2 weeks after signup. How review replies work.
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