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Plumbing marketing that answers every call, even under a sink.
We bring people to your site from Google. When an emergency call comes in and you're in a crawlspace, we answer, get the details and email you. The rest of the year, we follow up on open quotes and bring past customers back for maintenance.
See how it works in about a minute and a half. Sound on.
Where plumbing shops lose work
- Calls ring out while your hands are full, and the caller dials the next plumber.
- Water heater installs never get the first-year flush reminder.
- Big repipe and remodel estimates sit with no follow-up.
When we reach back out for you
- Fall: outdoor spigots, pipe protection and water heater flushes.
- Winter: Past customers get your number in front of them before a pipe freezes.
- Spring: Sump pump checks before heavy rain.
- Any time: Follow-up on repipe, water heater and fixture quotes that went quiet.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Plumbing marketing that works: how to market a plumbing company
Marketing for plumbers comes down to two moments: being easy to find when water is on the basement floor, and staying remembered for the planned jobs in between. Most independent plumbing companies do not need a high-priced retainer. They need six basics done every week without fail.
- Show up on Google and the map. A complete Google Business Profile with plumbing categories, service areas, truck photos and steady reviews puts you where homeowners look first.
- A plumber SEO foundation on your site. Separate pages for the services and towns you actually work in help Google match your shop to searches like water heater repair, drain cleaning or sump pump replacement in that town.
- Answer every call, even under a sink. A homeowner with a leaking pipe does not leave voicemails. If you cannot pick up, someone needs to answer right away and get the job details to you.
- Follow up on every big estimate. Tankless water heaters, sewer line work and repipe quotes often take a week or two to decide. Friendly check-ins keep your quote from going cold.
- Ask for a Google review after every call. Reviews are the first thing a homeowner checks before letting a plumber into their house.
- Remind past customers before trouble starts. Annual water heater flushes, spring sump pump checks and fall hose-bib reminders bring steady work from households that already trust you.
That is the plumbing marketing we run for you every month on one flat plan.
Plumbing leads: win more of the calls you already get
Most owners searching for plumbing leads are really looking for a full schedule without paying a middleman for every phone call. Before paying for shared leads, look at where jobs leak out of a busy plumbing shop: calls missed while soldering or snaking a drain, web forms answered hours too late, and big estimates that never get a second touch. Catching those turns the traffic you already earn into booked calls.
Where plumbing leads come from
- Google search and the map. Homeowners searching for a plumber in their town land on your Google profile and website. Those calls are yours alone and carry no per-lead fee.
- Past customers and referrals. A household where you fixed a leak last year is the easiest call to book this year when you stay in touch with seasonal reminders.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads in the towns you serve to keep your name in front of homeowners, with ad spend included.
- Lead selling sites. Shared lead directories charge per lead and often send the same homeowner to multiple plumbers at the same time. Rates vary by zip code and job type, so check their current pricing before signing up.
- Targeted postcards. Mailing neighborhoods with older homes or older water heaters puts your shop on the fridge before a pipe bursts. Premium targeted postcards are available as an add-on.
What we do with every plumbing lead
- Missed calls are answered live day or night. We ask what is leaking or backed up, where the job is located and when to call back, read it back to confirm, and email you right away.
- Callers who opt in to texts receive an immediate text back in your shop's name so they stay with you instead of calling the next plumber on Google.
- Open estimates for water heaters, repipes and sewer jobs get polite check-ins at 3, 10 and 30 days, stopping the instant the customer books or declines.
- Every finished service call gets a review ask by email, and by text once opted in, so your review count grows every week.
Plumbing website design: what a plumber website needs
Good plumbing website design is built for a stressed homeowner holding a phone by a shutoff valve. It should load fast, make your phone number impossible to miss, and show clearly what you fix and which towns you cover. Every plumber website we build includes:
- Your phone number pinned at the top, with one-tap calling from any smartphone.
- A dedicated page for each plumbing service: emergency leak repair, drain and sewer cleaning, water heater repair and installation, tankless water heaters, sump pumps, toilet and fixture repair, gas lines and repiping.
- Pages for the towns you actually serve, each written for that town rather than duplicated boilerplate.
- Real photos and customer reviews: your vans, your license number, your work and real feedback from neighbors.
- A fast service request form, for non-urgent jobs or homeowners reaching out late at night.
- Clear hours and service areas, kept in sync with your Google Business Profile.
Your plumbing website is part of every plan with no build fee or setup fee, and we keep it current every month. If you already have a domain name, it stays in your name, and you own your site, your customer list and your data.
Answering service for plumbers
Plumbing calls rarely come when your hands are clean and dry. When you are under a kitchen sink, in a crawl space or talking with a homeowner on a job, we answer your missed calls on your existing phone number. We take the caller's name, number, town, what is going wrong in their own words and a good callback window, read it back, and email the summary to you right away.
Nights, weekends and holidays work the exact same way on every plan, with no per-minute overage bills. You keep your phone number using a simple missed-call forwarding code on your phone. We never promise arrival times, never quote prices and never touch your dispatch calendar. More on call answering
Plumbing marketing agency, lead sites or do it yourself
Plumbing shop owners generally weigh four options for marketing and phone coverage. Here is what each option covers and what it leaves for you after hours.
| Option | What you get | What is left on your plate |
|---|---|---|
| Do it yourself | Full control and zero monthly fee | Building pages, updating Google, answering calls mid-job and following up on estimates at night |
| Lead selling sites | Pay-per-lead inquiries sent to your phone | Racing other plumbers to call back first and paying again every month |
| Plumbing marketing agency | Campaigns and a website, often on a long contract | Answering the phone calls, chasing open estimates and reminding past customers |
| BuiltForShops System | Plumber website, Google profile, 24/7 call answering, quote follow-ups, review requests and seasonal maintenance reminders | Calling customers back and turning wrenches. $279/mo, no setup fees |
Before hiring any plumbing marketing agency or answering service, ask four questions:
- Do I own my website and customer list? On System, you can export your customer data as CSV or JSON from your private report link anytime.
- Is there a long-term contract or setup fee? Our plans are billed monthly with no setup fees, and you can cancel anytime.
- Who picks up when I am under a sink? Paying for traffic without 24/7 call answering sends emergency jobs to the next plumber on the map.
- Are they promising first-page rankings or a set number of calls? Honest providers never promise rankings or lead counts.
What plumbing marketing costs with us
- System, $279/mo. Plumber website, Google Business Profile kept current, 24/7 missed-call answering, estimate follow-ups, review requests after every job, seasonal water heater and sump reminders and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, homeowner list, printing, postage and mailing included. You approve a proof before printing.
Billed monthly, or prepay yearly at signup. No setup fees, and cancel anytime. Your website and call answering go live within 1 to 3 days of paying, and texting turns on about 1 to 2 weeks after signup once carriers approve registration. We work with plumbing businesses across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Plumbing marketing questions, straight answers
How do I get more plumbing customers?
Show up clearly when a homeowner has a leak or clogged drain, and pick up the phone on the first ring. Keep your Google Business Profile complete, run a plumber website with a page for every service and town you serve, answer every missed call day or night, follow up on open water heater and repipe estimates, and ask for a Google review after every job. We run all of that for you on one monthly plan.
What is considered a plumbing emergency?
For most homeowners, a plumbing emergency is anything actively leaking, flooding or cutting off water or sewer use: a burst pipe, a main sewer backup, an overflowing toilet that will not shut off, a failed sump pump during heavy rain, a gas line issue or a leaking water heater. Because homeowners in those moments call down the Google list until someone answers, we spell out your urgent services on your website and answer missed calls right away so you can call back first.
How much does a phone answering service for plumbers cost?
Standalone phone answering services usually charge a monthly base fee plus per-minute or per-call overages that climb fast on nights, weekends and rainy weeks. With BuiltForShops, 24/7 missed-call answering and missed-call text-back are included inside System for $279/mo alongside your plumber website, Google profile, quote follow-ups and review requests, with no per-minute charges.
What do most plumbers charge for a service call?
Every plumbing shop sets its own service call or dispatch fee based on its market, trip distance, after-hours timing and whether the fee applies toward the repair. When we answer your missed calls or build your website, we never quote prices or guess at a diagnosis. We gather the homeowner's details in their own words and email them straight to you so you can quote your own rates.
How much does a plumbing website cost?
Custom agency builds often carry a high upfront fee, while do-it-yourself builders leave you writing every service page after a full day on jobs. With us, your plumbing website is included in every plan starting at $279/mo with zero setup or build fees, and we keep it updated every month.
How do I market my plumbing company?
Focus on six repeatable habits: keep your Google Business Profile current, maintain a fast plumber SEO website with pages for each service and town, answer every call when you are under a sink, follow up on every water heater and repipe quote, ask for a review after every job, and send seasonal reminders for water heater flushes and sump pump checks.
How can I get plumbing leads without buying shared leads?
Build the channels you own: your Google map listing, customer reviews, service and town pages on your website, and your own past customer list. Unlike lead-selling sites that send the same job to several plumbers at once, calls from your own website and Google profile come only to you with no per-lead fee.
Do you run ads for plumbing companies?
Yes, on System+ and System++. We run Facebook and Instagram ads for your plumbing business in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo included on System++ ($947/mo). You can see, edit or pause your ads anytime.
Do you follow up on water heater and repipe quotes?
Yes. Big-ticket quotes for tankless water heaters, whole-house repipes, sewer replacements and bathroom remodels get polite check-ins at 3, 10 and 30 days, plus a seasonal nudge. Follow-up stops the moment the homeowner books or says no.
Does missed-call answering handle emergencies?
It answers right away, takes the details and emails you right away so you can call back. It doesn't dispatch or promise arrival times.
Do I keep my phone number?
Yes. We forward missed calls from the number you already have.
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