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Electrician marketing, website and call answering
Electrician marketing: close the big quotes you already wrote.
We bring people to your site from Google. Panel upgrades, EV chargers and generators are big decisions. Homeowners take their time. We follow up for you, politely, until they book or say no.
See how it works in about a minute and a half. Sound on.
Where electrical shops lose work
- Panel and EV charger quotes go quiet after the first email.
- Generator owners never get a service reminder.
- The website doesn't show the services you actually want more of.
When we reach back out for you
- Before storm season: Generator service reminders to customers you installed for.
- Spring: Outdoor lighting and outlet offers to past customers.
- Any time: Check-ins on panel, EV charger and rewire quotes.
- After every job: A friendly review ask to every customer, with three choices: leave a review, refer a friend or send private feedback.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
Electrician marketing: what actually brings in work
Electrician marketing does not need an agency retainer. Homeowners hire electricians in two ways. Urgent calls, like a dead outlet or a tripping breaker, go to whoever answers first. Bigger jobs, like a panel upgrade, an EV charger or a whole home generator, get researched, compared and thought over. Good electrical contractor marketing covers both:
- A complete Google Business Profile. The right categories, your service area, real job photos and steady new reviews put you on the map for urgent searches.
- A website with a page for each service. Panel upgrades, EV chargers, generators, lighting, rewiring and repairs each get their own page.
- Every call answered. You cannot pick up from inside a panel. Urgent callers who hit voicemail call the next electrician.
- Every big quote followed up. Check ins at 3, 10 and 30 days keep your quote in front of homeowners who are still deciding.
- A review after every job, so the next homeowner sees recent proof of good work.
- Past customers reminded. Generator owners get service reminders before storm season, and past customers hear about lighting and outlet work in spring.
Electrician leads: where they come from and how to keep more of them
Where electrical leads come from
- Google search and the map. Homeowners searching for an electrician in their town find your profile and pages and call you directly, with no per lead fee.
- Referrals and past customers. People you already did good work for, and their neighbors.
- Builders, contractors and property owners who need an electrician they can count on.
- Facebook and Instagram ads. On System+ and System++, we run Meta ads to homeowners in the towns you serve, with ad spend included.
- Targeted postcards. Premium targeted postcards to homes near your jobs are an add-on.
- Lead selling sites. These charge per lead and often share each one. Check current terms before you buy.
What we do with every electrician lead
- Missed calls are answered day or night, and the caller's name, number, town, what they need and a good time to call back are emailed to you right away.
- Callers who opt in to texts get a quick text in your shop's name, so they know their request landed.
- Open quotes get check ins at 3, 10 and 30 days, and follow-up stops the moment the homeowner books or says no.
- Every finished job gets a review request by email, and by text for customers who opted in.
Electrician website design that turns visits into calls
An electrician website should make a homeowner feel safe calling you. It needs to load fast on a phone, show real work and make calling or requesting an estimate easy. Every electrician website we build includes:
- Your phone number at the top, with one tap to call.
- A page for each service: panel upgrades, EV charger installs, whole home generators, lighting, rewiring, repairs and inspections if you do them.
- Pages for the towns you serve, each written for that town.
- Your license details, real job photos and recent reviews.
- A short estimate form for the homeowner planning a bigger job.
- Hours and service area that match your Google profile.
Your website is included on every plan with no setup or build fees, and we keep it updated every month. You keep your domain, your site and your customer list.
Calls answered while you are on the job
When you cannot answer, we answer on your existing number. We get what the caller needs in their own words, read it back to confirm and email you the details right away, nights and weekends included. We never quote prices and never book on your calendar, so you decide which jobs to take and when. More on call answering
Electrical contractor marketing options compared
| Option | What you get | What is still on your plate |
|---|---|---|
| Do it yourself | Full control and no monthly fee | Building the site, updating Google, answering calls from the job and chasing quotes at night |
| Lead selling sites | Leads sold one at a time | Racing other electricians to call back first, and paying per lead whether the job closes or not |
| Marketing agency | Campaigns and a website, often on a long contract | Answering the calls and following up on the quotes |
| BuiltForShops System | Electrician website, Google profile, call answering day or night, quote follow-up, review asks and service reminders to past customers | Calling homeowners back and doing the work. $279/mo, no setup fees |
What electrician marketing costs with us
- System, $279/mo. Electrician website, Google profile kept current, missed calls answered day or night, quote follow-up, review requests after every job, reminders to past customers and a monthly report.
- System+, $697/mo. Everything in System, plus Facebook and Instagram ads run for you in the towns you serve, with $200/mo in ad spend included and no separate ad bill.
- System++, $947/mo. Everything in System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing included. You approve a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and you can cancel anytime. We work with electricians across the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
Electrician marketing questions, straight answers
How to find electrical leads?
Start with the leads you already get: answer every call, reply to every web form the same day, and follow up on every panel, EV charger and generator quote. Then grow them with a complete Google Business Profile, a website with a page for each service and town, a review request after every job, reminders to past customers, and Facebook and Instagram ads or targeted postcards in the towns you serve.
What is the best website builder for electricians?
The best one is the one that gets kept up. A builder you run yourself works if you have time to write service pages, add photos and keep hours current. If you don't, a done for you site is easier. Whatever you use, make sure you get a page for each service, tap to call on phones, an estimate form, and hours and service area that match your Google profile. With us, the site is built and updated for you on every plan.
How to run a successful electrical business?
Price your work so every job pays, keep your crew busy with a steady mix of service calls and bigger installs, and protect your reputation with good work and fast answers. On the marketing side, answer every call, follow up on every quote, ask for a review after every job and keep past customers on a reminder list. Those habits fill the schedule between big jobs.
How much do contractors pay for leads?
It varies a lot by trade, area and lead site, and terms change often, so check current pricing before you buy. Shared leads often go to several electricians at once, so the first to call back usually wins. Leads from your own Google profile, website, reviews and past customers have no per lead fee, which is why we start there.
What should an electrician website have?
Your phone number at the top with one tap to call, a page for each service like panel upgrades, EV charger installs, generators, lighting and rewiring, pages for the towns you serve, your license details, real job photos, recent reviews and a short estimate form.
Do I keep my phone number?
Yes. You keep your existing number. We email simple steps so calls you miss forward to us with a short code you dial on your phone. Nothing changes on your vans, signs or cards.
Do you run ads for electricians?
Yes, on System+ and System++. We run Facebook and Instagram ads for your electrical business in the towns you serve, with $200/mo in ad spend included on System+ ($697/mo) and $400/mo on System++ ($947/mo). You see every ad we run and can change or pause any of it anytime.
Can the site have pages for EV chargers and generators?
Yes. Each service you offer gets its own page.
Who writes the follow-up messages?
We do, in plain language, from your shop's name. Any reply comes straight to you.
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