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Website + call answering for HVAC companies
HVAC marketing for busy seasons and slow ones. We cover both.
We bring people to your site from Google. Calls answered while you're on a no-cool job, details emailed to you. Tune-up reminders to past customers on the calendar. Visit reminders go out by text to customers who opted in. Replacement quotes followed up, so fewer leads slip away.
See how it works in about a minute and a half. Sound on.
Live demo line
Hear how a HVAC call gets answered.
Pretend you're a customer calling an HVAC shop. The phone gets answered the way it would for a real shop.
Tap to call the demo(856) 522-4614It's a demo, so no call details go to a real shop. Demo calls are 2 minutes max.
Try asking like a customer would
- “My AC stopped blowing cold. Can someone come out tomorrow?”
See a sample HVAC site: Comfort Air HVAC (fictional business).
Where HVAC shops lose work
- No-cool calls at 8 PM go to whoever picks up first.
- One-time repair customers never hear about a maintenance plan.
- Replacement quotes sit while the homeowner gets two more.
When we reach back out for you
- Mar to May: AC tune-up reminders to past customers before the first heat wave.
- Sep to Nov: Heating tune-ups and filter changes before the first cold night.
- Plan renewal month: Maintenance plan renewals, one friendly reminder at a time.
- Any time: Follow-up on replacement and heat pump quotes, the biggest tickets you write.
Example message
Also included
People sent to your site
A page for each service and the towns you work, plus your Google profile kept current.
Calls answered
Day or night, with the details emailed to you.
Reviews
Asked for after every job. Replies drafted for your OK.
Monthly report
A short email with a private link.
Three plans
- System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
- System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
- System++ · $947/mo. $400/mo in ad spend included.
Billed monthly, or prepay yearly at signup. No setup fees. We're a newer platform, so the first 500 shops lock in founding pricing for life. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans
HVAC marketing that works: how to market an HVAC company
HVAC marketing doesn't have to mean a big agency contract. For most independent HVAC companies, the work that pays off is plain and steady, and it's the same list whether you run two trucks or twenty.
- Show up on Google. A Google Business Profile with the right categories, real photos, current hours and steady reviews. A homeowner with a broken AC searches, looks at the map and calls one of the first few shops they see.
- A website that answers the first questions. What you fix, where you work and how to reach you fast. A page for each service and town gives Google something to match to "furnace repair" or "heat pump install" near that homeowner.
- Answer every call. In a heat wave, the first shop to pick up usually gets the job. A missed call is often a lost job, not a voicemail.
- Follow up on every quote. Replacement and heat pump quotes are your biggest tickets, and homeowners often get more than one. A few friendly check-ins keep you in the running.
- Ask for a review after every job. Reviews help people pick you on the map, and asking is the part most shops skip.
- Stay in touch with past customers. Tune-up reminders in spring and fall and maintenance plan renewals fill the slow weeks with work from people who already trust you.
That's the marketing for HVAC companies we run for you, every month, on one plan.
HVAC leads: get more out of the ones you already have
Most owners asking how to get HVAC leads really want more booked jobs. Before paying for more leads, look at how many you already lose: calls that ring out while you're on a no-cool job, web requests nobody answers until the next day, quotes that go quiet after one visit. Fixing those usually costs less than buying new leads, and those leads are yours.
Where HVAC leads come from
- Google searches and the map. Your Google profile, reviews and website pages. These leads are yours, and they build up over time.
- Past customers and referrals. The easiest work you'll ever win. Reminders and review asks keep your name in front of them.
- Ads. Paid ads put you in front of homeowners in the towns you serve. On System+, we run Meta ads for you, with ad spend included.
- Lead selling sites. You pay for each lead, and the same homeowner is often sent to several shops. Prices change with the job type and area, so check the current rates before you sign up.
- Postcards. Mail to homeowners in the areas you work, or to your own past customers. Premium targeted postcards are an add-on with us.
What we do with every lead
- Calls you miss are answered day or night. The caller's name, number, area, what's wrong and a good time to call back land in your email.
- Callers who say yes to texts get a text back from your shop's name, so they don't move on to the next shop on the list.
- Replacement and heat pump quotes are followed up at 3, 10 and 30 days, plus one seasonal nudge. It stops the moment they book or say no.
- Every customer gets a review ask after the job, so the next homeowner has more reasons to call you.
HVAC website design: what your site needs
A good HVAC website isn't fancy. It's fast on a phone, clear about what you do and where you do it, and it makes calling you easy. Here's what we build into every HVAC site:
- Your phone number up top, one tap to call from a phone.
- A page for each service: AC repair, furnace and boiler repair, heat pumps, new system installs, maintenance plans, whatever you actually do.
- A page for each town you serve, each written for that place, not the same page with the town name swapped.
- Real photos and reviews: your trucks, your crew and your work.
- A simple request form, so someone who can't call right now can still reach you.
- Your hours and service area, matching your Google profile.
Your website is part of every plan and kept current every month. If you already own a domain, you stay the owner. You own your site, your list and your data. Want to see one first? Look at our sample Comfort Air HVAC site (fictional business).
Answering service for HVAC companies
No-cool and no-heat calls don't wait for business hours. When you're on a roof or in a crawl space, we answer on your existing number, get what's wrong in the caller's own words, where the job is and a good time to call back, read it back and email it to you. Nights and weekends are answered the same way, on the same plan.
You keep your number: a short code you dial on your phone sends the calls you miss to us. We don't quote prices and we never touch your schedule. You call back and book the job your way. More on call answering
HVAC marketing company, lead sites or do it yourself
There are a few ways to handle marketing for an HVAC company. Here's what each one leaves on your plate.
| Option | What you get | What's left for you |
|---|---|---|
| Do it yourself | Full control and no monthly fee | The website, Google profile, review asks, follow ups and reminders, after a full day on jobs |
| Lead selling sites | Leads sent to you, paid for one at a time | Calling back faster than the other shops, and paying again next month |
| HVAC marketing agency | Ads, a site and campaigns, often on a contract | Answering calls and following up, which usually aren't part of it |
| BuiltForShops System | Website, Google profile, calls answered, every lead and quote followed up, reviews and tune-up reminders | Calling customers back and doing the work. $279/mo, no setup fees |
Whoever you pick, ask a few questions first:
- Do I own my website and customer list? On System you can export your data as CSV or JSON from your private report link at any time.
- Can I cancel without a long contract? Our plans are billed monthly, and you can cancel anytime.
- Who answers the phone when I can't? Marketing that brings calls you miss is money left on the table.
- Are they promising rankings or a number of leads? Be careful. Nobody honest can promise either.
What HVAC marketing costs with us
- System, $279/mo. Website, Google profile kept current, calls answered, every lead and quote followed up, review asks, past customers brought back and a plain report every month.
- System+, $697/mo. Everything in System, plus Meta ads run for you in the towns you serve. $200/mo in ad spend included, with no separate ad bill.
- System++, $947/mo. Same as System+, with $400/mo in ad spend included.
- Postcards, add-on. 500 premium targeted postcards for $1,250, with design, list, printing, postage and mailing covered. You see a proof before anything prints.
Billed monthly, or prepay yearly at signup. No setup fees, and cancel anytime. Live within 1 to 3 days of paying. Texting turns on about 1 to 2 weeks after signup, once the carriers approve it. We work with HVAC companies anywhere in the United States, with a first focus on New Jersey, Pennsylvania, New York and Delaware.
HVAC marketing questions, straight answers
How do I market my HVAC company?
Do the basics every week: a Google profile that's complete and current, a website with a page for each service and town you serve, every call answered, every quote followed up, a review asked for after every job and tune-up reminders to past customers. Add ads once those are covered. That's the HVAC marketing we run for you on every plan.
How much should an HVAC company spend on marketing?
There's no single right number. The SBA says there's no hard and fast answer, and many owners set a percentage of revenue and adjust from there. Your trade association can tell you what similar companies spend. Start with the basics that keep the leads you already get, then add ads. With us, System is $279/mo with no setup fees, and System+ is $697/mo with $200/mo in ad spend included.
How can I get HVAC leads?
Show up where homeowners look: your Google profile, a website with a page for each service and town, and steady reviews. Then answer every call, follow up on every quote and remind past customers about tune-ups. Paid ads, postcards and lead selling sites can add more on top.
How much do HVAC companies pay for leads?
It depends on the source. Lead selling sites charge for each lead, and the price changes with the job type and the area, so check their current rates before you sign up. With ads, you set the spend, and what each lead costs depends on how well your site and phones turn clicks into calls. Leads from Google searches, reviews and past customers carry no charge per lead. We don't sell leads. We help you win more of the ones you get.
How much do websites cost for HVAC business?
It ranges widely, from do it yourself builders you set up on your own to custom agency builds with a big upfront fee. With us there's no build fee and no setup fee. Your HVAC website is part of every plan, from $279/mo, and it's kept current every month along with call answering, follow ups and reviews.
What should an HVAC website have?
Your phone number up top with one tap to call, a page for each service, a page for each town you serve, real photos, reviews, your hours and a simple request form. It should load fast on a phone, since most people searching for AC repair are on one.
Do I keep my phone number?
Yes. You keep your number. We email simple steps so the calls you miss reach us: a short code you dial on your phone. Nothing to reprint on your trucks.
Do you run ads for HVAC companies?
Yes, on System+. We run Meta ads for you, shown to people in the towns you serve, with $200/mo in ad spend included and no separate ad bill. You see every ad and can change or pause any of it anytime. System doesn't include ads.
Do you book jobs on my calendar?
No. You get the call details by email and call the customer back. You add the job to your own calendar, and we never touch your schedule.
Can you remind customers about their maintenance plan?
Yes. Plan renewals and tune-ups go out on the calendar, by email or by text for customers who opted in.
Do you follow up on replacement quotes?
Yes: at 3, 10 and 30 days, plus one seasonal nudge. It stops the moment they book or say no.
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