Restaurant online ordering + website

Restaurant online ordering, a website and phone orders, handled for you.

We bring hungry people to your own website from Google, and “Order online” is the main button. Every order goes straight into your Clover or Square. Calls get answered in the rush, and phone orders get taken and read back.

Start with System · $279/mo See how ordering works

See how it works in about a minute and a half. Sound on.

How restaurant online ordering works with us

They find you. On Google, your Google profile or your website. “Order online” is the main button, with your number there for people who'd rather call.
They order from your menu. Your real menu and prices, built for a phone, checked out on your site under your name.
It goes into your Clover or Square. Every order goes directly into your Clover or Square. Nothing new to watch at the counter.
Phone orders count too. When the kitchen's slammed, the phone line takes the order and reads it back.

Online ordering for restaurants: one add-on

Add-on: Ordering

$99/mo

one add-on for phone and online orders, on top of any plan

We bring people to your page. We answer the phone. The order goes straight into your Clover or Square.

For any shop that takes orders: food, retail, and shops with their own online store.

The phone line takes the order and reads it back. Every order goes straight into your Clover or Square. No second iPad, no extra account.
Keep taking payment the way you do now, or let customers pay by card online, with the money going straight to your own account.
2% of each order paid through our checkout or phone payment link, built into online prices. No fee on pay at pickup, your own pay links or Shopify links. Card fees are separate, at your processor's rate.

No Clover or Square? We set you up with Stripe, and you finish a short Stripe setup (about 10 minutes) before online orders open.

Start a plan and add ordering Compare it to delivery apps

Commission-free online ordering? Here's what ours costs.

Here's the whole cost, up front, next to what delivery apps charge.

How the order comes in	What it costs you
Delivery apps	15% to 30% of a delivery order
Your own ordering with us	$99/mo + 2%, built into online prices
Pay at pickup	No fee from us
Card fees	Your existing processor, your own rate

Do the math. 300 orders at $30 is $9,000. A 15% cut is $1,350. Our 2% is $180 (built into your online prices), plus the $99 a month.

Delivery-app commission rates are from each app's published pricing, checked Oct 4, 2026. Apps also bring drivers and new customers, so you can keep them and point your regulars to your own ordering.

What to look for in a restaurant online ordering system

There's no single best system for every restaurant. Ask any company these questions, us included.

Where do the orders land? If they show up on a separate tablet, somebody retypes them or watches two screens. Ask whether they go straight into your Clover or Square.
Whose name is on it? Customers should order on your website, under your name, so the next order comes back to you too.
What does each order really cost? Add the monthly fee, the per-order percentage, any fee charged to customers and card processing. Compare that to your delivery-app bill.
Who owns the customer list? With us, you own your site, your list and your data.

Real restaurant example

Pizza City, Woodbury Heights, NJ

Pizza City is a family-owned pizza shop on Mantua Pike (Route 45) in Woodbury Heights, New Jersey. Their website, pizzacityon45.com, is built and run by BuiltForShops.

The full menu is on the site with prices, from pies and Sicilian to cheesesteaks, hoagies and dinners.
“Order online” is the main button, for pickup or delivery, with the phone number right there too.
Online orders go into the system the shop already uses.
The towns they deliver to are listed, so people nearby can see they're covered.

Open it on your phone and look around. See Pizza City's site

Your website and phone, handled

Your website. Menu, hours and directions up top, fast on a phone, with “Order online” on every page and pages for the towns you want orders from. See a sample restaurant site (fictional).
Your phone. Answered day or night, questions about hours and catering handled, details emailed to you, and missed callers texted back if they say yes to texts. How call answering works

Live demo line

Hear how a restaurant call gets answered.

Pretend you're a customer calling a restaurant. The phone gets answered the way it would for a real shop.

Tap to call the demo(856) 522-4614

It's a demo, so no call details go to a real shop. Demo calls are 2 minutes max.

Try asking like a customer would

“Are you open till 10? Do you do catering for 30?”

Restaurant marketing that brings regulars back

When we reach back out for you

Every season: A note to past catering and event customers before busy season.
Holidays: Holiday party and catering reminders.
New menu: A short email to regulars who opted in.
Every week: Review replies that name your dishes, drafted for you to approve once your Google profile is connected and posted only after you OK them.

Three plans

System · $279/mo. Website, Google profile, reviews, calls answered, every lead followed up and past customers brought back.
System+ · $697/mo. Everything in System, plus ads run for you. $200/mo in ad spend included.
System++ · $947/mo. $400/mo in ad spend included.

Billed monthly, or prepay yearly at signup. No setup fees. Live within 1 to 3 days of paying. Postcards are an add-on. Compare plans

Restaurant online ordering: straight answers

What is the best online ordering system for restaurants?

The one that puts orders where you already work, under your own name, at a cost you can explain. Look for orders that go straight into your Clover or Square, ordering on your own website, phone orders handled too and a customer list you own. With us, ordering is a $99/mo add-on on any plan, and the 2% is built into online prices.

How do I set up online ordering for my restaurant?

Pick a plan, check the ordering add-on at signup and fill out the short setup form. We set it up for you, and your website is live within 1 to 3 days of paying. If you use Stripe, you finish your own Stripe setup (about 10 minutes) before online orders can be taken.

Is there commission-free online ordering for restaurants?

Ordering with us is $99 a month plus 2% of each order paid through our checkout or phone payment link, built into online prices. There's no fee on pay-at-pickup orders, your own pay links or Shopify links.

Do online orders go straight into my Clover or Square?

Yes. Every order, online or by phone, goes directly into your Clover or Square. No second iPad, no extra account. We don't run reservations.

Can I keep my current online ordering?

Yes. If you're happy with it, keep it, and use System for your website, calls, reviews and follow-ups. Card payment through us is optional.

What is a POS system in a restaurant?

POS means point of sale: the register system that rings up orders and takes payments. With our ordering add-on, online and phone orders go straight into your Clover or Square, so your staff works from one screen.

Can calls be answered and phone orders taken when the kitchen is slammed?

Yes. We answer calls day or night. With the ordering add-on, the phone line takes the order, reads it back and sends it into your Clover or Square. With the caller's OK, it texts them a link to pay, sent from your shop's number.

How much does a restaurant website cost?

With us, it's part of System at $279/mo, with call answering, follow-ups, reviews and your Google profile. Ordering is $99/mo on top. We're a newer platform, so the first 500 shops lock in founding pricing for life, with no setup fees.

We work with shops anywhere in the United States. Our first focus is New Jersey, Pennsylvania, New York and Delaware.

Related industries

Ready when you are.

Start with System · $279/mo

Not ready yet? Get a free website preview. No card needed.

Updated October 15, 2026